Justin Bieber and Tim Hortons Join Forces on Timbiebs Timbits

How many Tims could a Bieb bit?
Justin Bieber and Tim Hortons Join Forces on Timbiebs Timbits
As the old saying goes, you can't go a single kilometre anywhere in urban Canada without passing a Tim Hortons. You likewise can't avoid Stratford, ON-hailing Justin Bieber, who has now squished his name into the doughy donut holes known nation-wide as Timbits to create Timbiebs.

The pop star is joining forces with coffee mammoth to create both "co-branded merchandise" and "menu innovations." His three new Timbits — er, Biebs — flavours will be available in Canada and the US beginning November 29, with Timbiebs merch dropping in participating restaurants that same day.

"Doing a Tim Hortons collab has always been a dream of mine," Bieber said in a statement. "I grew up on Tim Hortons and it's always been something close to my heart." Close to his heart, close in proximity; either way, he's a true patriot.

Yes, roll your eyes all you want. That's what this is for. But we need to consider the real nitty-gritty of the situation here: how quality are the Biebs' flavour ideas? Obviously, we'll have to wait to taste-test for ourselves, but — for your theoretical consideration — he's serving up chocolate white fudge, sour cream chocolate chip and birthday cake waffle.

Sour cream glazed is perhaps the only Tim Hortons donut flavour that matters, and adding chocolate chips to that probably wouldn't ruin everything. And we're admittedly a little intrigued by the concept of combining breakfast with birthday festivities, but how do you waffle-ify a birthday cake beyond just adding syrup to it?

It also seems like a glaring omission that there's no "Peaches"-inspired flavour to speak of, especially since, well, if you know about the Tims peach drink... you know about the Tims peach drink.

Get a sneak-peek into Bieber's intense creative process — as well as a visual on the three new flavours headed to your assorted 20-pack later this month — in the Timbiebs promotional clip below.


When he's not hitting up the nearest Tims, you might find Bieber in the metaverse or at church with the artist formerly known as Kanye West and Marilyn Manson.