Joe Dub

Bay Area hip-hop artist Joe Dub has matured as an MC since I last heard him many years ago on the experimental Rockstar Industries project with fellow Dub Brother Dave Dub and West Coast Workforce member Megabusive. Joe trades in the weird and wacky for personal and introspective with Pooretry. Produced primarily by Joe, Deskee and Alex75, Pooretry is drenched in knocking drum kicks, chopped soul samples and heavy bass funk for a smooth sound that’s the perfect accompaniment for his look back on life in his old stomping grounds of San Francisco, which he continues to rep on record, and his new hometown in Hawaii. Joe also gets a bit more aggressive with braggadocio track "A to Z,” where Joe raps, "I can write anything/An A to Z, boy/Don’t know it, look it up/I’m every word in the dictionary,” over the album’s hardest beat, as well as on the West Coast anthem "The Getdown,” with NoCanDo and Ellay Khule, and massive posse cut "LA2theBay,” an ode to the website of the same name. Pooretry is definitely grown man music for those who want a little more substance from their hip-hop.