Jack White's Third Man Records Enlists Vancouver Company to Design Custom Guitar Pedal

Jack White's Third Man Records Enlists Vancouver Company to Design Custom Guitar Pedal
Third Man Records is renowned for its bizarre vinyl curios, and now the Jack White-led label is ready to unveil another unique product: a custom-designed effects pedal called the Bumble Buzz Guitar Pedal.

The product was designed by Vancouver company Union Tube & Transistor and is modelled after the one White used on his solo album cut "I'm Shakin'." It comes housed in a wooden box with a custom bandana. According to the label, the pedal helps guitarists "crank out some stinging sounds."

The Bumble Buzz will be available in two colours: standard black will be publicly available from Third Man's online store for Black Friday (November 29), while a yellow version designed by Rob Jones will be exclusive to members of the label's Vault subscription service. This comes with a lapel pin.

The pedal makers wrote on Facebook, "They were all hand-wired here in East Van by our very small crew and are built to outlive all of us."

Watch a demonstration video about the pedal below; it includes a Jack White-fronted performance and lots of Bumble Buzz.

The label is also releasing some other products for Black Friday, including a shoulder bag, new T-shirt designs, a White Stripes onesie for babies that reads "I Think I Smell a Mouse" (a play on the song "I Think I Smell a Rat"), a box for 7-inches, and more. And don't forget that Jack Johnson Live at Third Man Records will be available at Record Store Day-celebrating indie stores.

Scroll past the Bumble Buzz video below to watch an eight-minute mini-documentary about Third Man Records. It was made by Dust & Grooves for the Vinyl Factory and focuses on the label's Nashville storefront.