Illuminati Hotties Return with New Single, Launch Record Label

The band's Sarah Tudzin has announced the formation of Snack Shack Tracks via Hopeless Records

Photo: Mariah Russek

BY Allie GregoryPublished Apr 21, 2021

Illuminati Hotties are back with a new single and plans for bandleader Sarah Tudzin's new record label Snack Shack Tracks, which has been formed in partnership with L.A.-based label Hopeless Records.

After fulfilling contract obligations with last year's Free I.H: This Is Not the One You've Been Waiting For, which was released through Tiny Engines, Tudzin and co. have released a brand new single, "MMMOOOAAAAAYAYA," which is pronounced like "moo," according to a release.

The track comes along with its own visual effort inspired by D'Angelo's "Untitled (How Does It Feel)," a video that sees Tudzin nude from the waist down and "demanding space for the subversion of male sexuality and flipping the dynamic of power throughout its three slimey minutes."

"Somebody told me my music is too 'CUTE' to take seriously," Tudzin said of the new track. "So I wrote them a love letter. I hope they're laughing their patoots off."

The group have yet to announce a follow-up to 2020's Free I.H., but Tudzin said they are "thrilled, grateful, and looking forward to an expansive future," through their new partnership with Hopeless.

Until we get more information, you can watch Illuminati Hotties' new clip below.

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