While its a decidedly more subdued affair than the hooky, bombastic sensuality of predecessorSupernature, Seventh Tree is still a study in sonic complexity. There are small but masterful production details, such as the static and crackles on "Eat Yourself, which make it seem as though youre listening to the song on a dusty old Victrola. Unfortunately, while the arrangements are imaginative, the production dense and layered and Alison Goldfrapps vocals beyond sublime, the songwriting disappoints. With few exceptions (the Air-inspired "Cologne Cerrone Houdini and the sexy cabaret vibe of "Happiness), Seventh Trees songs are sleepy and forgettable. Even first single "A&E comes across as a vapid pop ballad that might have been released by Jennifer Rush in the late 80s. As the bizarre old saying goes, "you cant make a silk purse out of a sows ear. Despite their best attempts at gussying up lacklustre songwriting with fancy pants machinery, Seventh Tree falls flat.
(Mute)Goldfrapp
Seventh Tree
BY Sofi PapamarkoPublished Feb 26, 2008