Published Mar 24, 2014Having already teased his Early Riser with a stream of first single "Factory Made," roots-loving Toronto singer-songwriter Jerry Leger is now complementing the track ahead of the record's April 22 due date with a subtle and moody black and white video clip.
Shots of the bearded artist singing the track in a darkened room run anywhere from crystal clear to vaseline-smeared, instead putting the focus on the folk-indebted tune's sombre arrangement and lyrics that have the guy run out of town after losing his mind "on a girl so divine."
As Leger explains in a statement: "'Factory Made' is a video directed by Morgan Yew that relies more on atmosphere and use of lighting. It creates a moody visual for a song that discusses art with a trick up its sleeve."
As previously reported, Leger's Early Riser arrives via Latent Recordings and will be supported over a series of spring concert appearances. His updated show schedule now has him travelling through Canada until June. You can get the show specifics above the video.
03/27 Sudbury, ON - Speakeasy
03/28 Sault Ste Marie, ON - Loplops
03/29 Thunder Bay, ON - The Apollo
03/30 Dauphin, MB - Bruce's Firehouse
04/01 Red Deer, AB - The Hideout
04/03 Lethbridge, AB - The Slice
04/04 Calgary, AB - Palomino
04/05 Edmonton, AB - Blackdog
04/06 Banff, AB - Elk and Oarsman
04/07 Jasper, AB - Whistle Stop
04/08 Canmore, AB - Good Earth
04/09 Coleman, AB - Blackbird
04/10 Saskatoon, SK - Village Guitars
04/11 Winnipeg, MB - Times Change(d)
04/12 Kenora, ON - Bijou
04/13 Thunder Bay, ON - The Apollo
04/24 Guelph, ON – The EBar
04/25 Ottawa, ON - Zaphod's *
05/01 Toronto, ON - The Horseshoe *
05/10 Montreal, QC - Grumpy's
05/14 Halifax, NS - The Carleton ^
05/23 St Andrews, NB - The Red Herring
05/24 Moncton, NB - Plan B
05/25 Mount Stewart, PE - Trailside Inn & Cafe
06/06 Barrie, ON - The Clarkson *
06/07 Orillia, ON - Brownestone *
* full band
^ with the Meds
Read our recent interview with Leger here.