Bob Dylan Unmasked as Founder of New NFT Venture

The answer is blowin' in the wind

BY Megan LaPierrePublished Mar 2, 2022

The times they are a-changin', and even Bob Dylan is not immune to the crypto obsession: he's been unmasked as the co-founder — alongside his son, filmmaker Jesse Dylan — of new non-fungible token (NFT) platform Snowcrash, formed in partnership with Sony Music Entertainment and Universal Music Group [via Music Business Worldwide].

As previously reported, Dylan recently sold his recording catalogue to Sony for around $150 million USD after selling his songs' publishing rights to Universal Music Publishing for $400 million USD in 2020, so we suppose collaborating with the companies on an NFT project was the natural next step in the partnership.

Presumably named after the 1992 Neal Stephenson sci-fi novel Snow Crash (wherein the author coined the term "metaverse,") Snowcrash supposedly "empowers artists, cultural icons, content creators, influencers, celebrities and brands to access untapped creative and economic potential of NFTs by harnessing latent value in already-created properties and by designing new digital assets and virtual experiences," according to its website.

It further describes itself as a platform for "non-fungible goods" and "social tokens" on the Solana blockchain. The idea for Snowcrash traces as far back as a year ago in March 2021 and was incorporated in May before beginning operations in November, with financial engineering and decentralized finance maverick Walter De Brouwer and entertainment executive Jeff Rosen serving as additional co-founders.

Snowcrash already has NFTs slated for release from emerging artist Varvara, who reimagines John James Audubon paintings, as well as Miles Davis and Dylan himself.

It's getting too dark to see... feels like he's knockin' on Web3's door.

In other non-fungible news, indie musicians responded to unauthorized NFT marketplace HitPiece after it was allegedly auctioning off their music without consent, Coachella decided to sell lifetime passes as NFTs and Eminem went apeshit, spending $450K on an NFT Twitter profile picture.

Meanwhile, Dylan also recently responded to a sexual abuse lawsuit that was filed against him in August, calling it "false, malicious, reckless and defamatory."

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