Best Coast "When Will I Feel Love" (video)
Published Feb 14, 2011Best Coast singer Bethany Cosentino usually keeps her tunes bright and peppy, despite the occasionally heartbroken lyric. This clip for new Black Iris tune "When Will I Feel Love," however, finds her a little more serious. The song is part of the awareness campaign MTV Exit to end human trafficking.
The video itself initially finds a guy seducing a young girl into a life of glitz and glamour, whisking her away into a rocket ship made of gold and lipstick. The veneer soon vanishes, as she is transported to a world where she is sold into slavery and prostitution. Despite the cutesy animation style, it's a heavy message. Cosentino delivers the harrowing line "I don't know where I'm bound/I just want to be found" over gentle piano plunks and symphony strings.
You can find out more about MTV Exit here.