Ash Deny Split, Announce New Business Model
Published Jun 12, 2007Following up a story from yesterday regarding the future of British rock band Ash, the band's front-man Tim Wheeler has confirmed they have no plans to break-up, but forthcoming record Twilight of the Innocents (out July 2 in the UK) will indeed be their last album they release conventionally.
According to Wheeler, the band will continue on but have decided to changed the direction in how they will release their music in the future. He told NME.com:
"The way people listen to music has changed, with the advent of the download the emphasis has reverted to single tracks. It hasn't helped that most people have forgotten how to make a decent album. I'm constantly disappointed with records I buy. I believe our new album is the pinnacle of everything we've done thus far, and I'm proud that this will be remembered as our last album. The future lies elsewhere and we can have a lot of fun by changing things up. It's like the Wild West at the moment and a time to take chances and try out new ideas.
When you're tied to the album format, you find yourself waiting six months between finishing a record and releasing it. By leaving this behind we can enter a new phase of spontaneity and creativity. We have our own studio in New York, we can record a track and release it the next day if we feel like it, give it to people while it's fresh. We're the first band to do this, but I very much doubt we'll be the last.
We've been one of the best singles bands of the last two decades and we're still younger than a lot of bands on the current scene. I'm excited to push this claim further by dedicating ourselves wholly to the art of the single for the digital age."
Ash "Girl From Mars"