Peloton Stock Drops 11 Percent After Dramatic Death Scene in 'Sex and the City' Reboot

The exercise bike company advisory cardiologist blames the character's "lifestyle choices"

BY Allie GregoryPublished Dec 10, 2021

HBO's Sex and the City sequel miniseries And Just Like That... aired its first two episodes yesterday (December 10) and it kicked off with a massive shock to fans and Peloton shareholders alike.

Warning: this article contains spoilers.

After seeing a surge in popularity over the pandemic, the exercise bike company's shares hit a 19-month low yesterday, after Chris Noth's character, the iconic John James "Mr. Big" Preston, died — very dramatically — of a heart attack following a 45-minute Peloton ride at the end of Episode 1.

As Variety points out, the company has lost another 2.6 percent since this morning's early tradings began.

Peloton is understandably disappointed, after reportedly signing off on the use of the equipment and a real-life instructor in the show, without being informed that Big's workout would kill him. Naturally, the company has since brought in the experts to defend using its exercise equipment as a way to not die of cardiac arrest.

"I'm sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack," cardiologist Dr. Suzanne Steinbaum said in a statement provided by Peloton's health and wellness advisory group [via Variety].

"Mr. Big lived what many would call an extravagant lifestyle," Steinbaum continued, "including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6. These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event."

Sarah Jessica ParkerCynthia Nixon and Kristin Davis will return in Episode 3 alongside series newcomers Karen Pittman, Sara Ramirez, Nicole Ari Parker and more. As previously reported, Kim Cattrall's Samantha will not appear alongside her longtime co-stars in the reboot, after a very public fallout between her and Parker.

The series also marks the final appearance of Willie Garson — who played Carrie's best friend Stanford — following the actor's tragic passing earlier this year. 

Revisit the series trailer below.

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