Flow: For Love of Water

Irena Salina

BY Robert BellPublished Oct 16, 2008

Wearing an agenda on its sleeve without subtlety or any unnecessary allusions, Flow begs and pleads for social acknowledgement and action from a typically apathetic population that likes to leave their problems to those who care even less: the government. It’s an entirely valid approach given the severity of the subject matter but might be more appropriately called a recruitment video than a documentary.

Flow starts out with some observations about water pollution and the unsavoury impact it has on the health of unaware denizens who consume it, in addition to some insights on the repercussions that water pollution has on ecosystems and human evolution. The implication being that toxins such as pesticides and rocket fuel lead not only to health issues but also to reproductive issues and the removal of masculine traits from various species. Sadly, the doc is far too liberal-minded and humanist to point out that perhaps a lack of reproduction is the world’s way of curing itself of the plague of humanity.

Issues of water privatization in Bolivia are explored, as are filtration tactics that have been employed in India; however, the film’s true agenda rears its head in the second half when a direct attack is made on both Nestle and Coca-Cola and their global water-raping strategies. Their money-grubbing decimation techniques are revealed on both foreign and U.S. soil as an ongoing problem that needs to be dealt with in order for humankind to continue to survive in a world that doesn’t resemble Tank Girl, sans Ice-T in a kangaroo suit.

Revelations that the World Water Council is in fact run and influenced by the very corporations that own and manipulate the world’s water supply, in addition to some realities about bottled water and the timeline on world water supplies, do make this an important and worthwhile viewing that people should see. However, some haphazard structural follies keep it far from perfection.
(Mongrel Media)

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