The Rolling Stones Tease New Music with Hackney Diamonds Newspaper Ad

The rock vets are hinting at an announcement in September

BY Calum SlingerlandPublished Aug 22, 2023

Don't let this world convince you print media is completely dead: not only does Exclaim! have a new issue out, but the Rolling Stones appear to be teasing their anticipated return with a new ad in a local newspaper.

Photos of an advertisement for stonecutters Hackney Diamonds, printed in the Hackney Gazette, feature plenty of references to the band recognized around the world for their Hot Rocks.

First, the logo: you may need a loupe for this, but if you look close enough, the Hackney Diamonds wordmark uses the Stones' enduring lips logo to dot the 'i'.

The ad from the "specialists in glass repair" notes that while they'll be opening a new store in September 2023, their company was established in 1962 — the year the Rolling Stones formed in London, UK.

The tease gleams a bit brighter upon examining the copy, which subtly works in references to Stones catalogue staples like "(I Can't Get No) Satisfaction," "Gimme Shelter" and "Shattered."

Upon visiting the Hackney Diamonds website, the game is arguably given away with a click of the terms link in the bottom right-hand corner, revealing the web presence to be a product of Universal Music Group.

Of course, the super-sleuths over on Reddit have been mining a little deeper, digging up what could be accompanying art for the release, featuring the band's name and logo illustrated as cut gemstones.

Late last year, it was reported the Rolling Stones were aiming to release a new album in summer 2023, which would mark their first new LP of original material since 2005's A Bigger Bang.

A subsequent report this past February tied longtime rock rivals Paul McCartney and Ringo Starr to the project, in addition to in-demand producer Andrew Watt.

While a new album would mark the band's first since the death of longtime drummer Charlie Watts, it's possible the artist's playing could appear on the LP.

Speaking with NME in 2018, Watts revealed that the Stones' most recent album — 2016 covers collection Blue and Lonesome — was recorded at the same time as other material which has yet to see release.

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