As the Silver Dollar Room works towards reopening in Toronto's Parkdale neighbourhood, the venue's original location still has a future as a "renewed" performance space on the ground floor of the Waverley — but not before it becomes a condo leasing centre for the redevelopment project.
Today, developer Fitzrovia Real Estate Inc. shared that those looking to get in on "boutique rental living" will be able to do so under the iconic venue's signage in early 2021, with CEO Adrian Rocca adding that "launching the Waverley's pre-leasing efforts out of the Silver Dollar Room just felt right" given its ties to the hotel that had occupied the site alongside the Silver Dollar.
Fitzrovia promises "speakeasy vibes, dim lighting and nods to the spaces' [sic] rock 'n roll past" for its Silver Dollar leasing centre. While it sounds like a questionable environment to sign important paperwork in, it doesn't lessen the sting of a legendary haunt being reduced to a marketing tool for the developer's vague gesture at "an unprecedented assortment of Toronto culture" steps away from their site.
In September, beloved Toronto dive and venue Sneaky Dee's also had a "potential music venue" earmarked in a condo development plan for their own site.
Even prior to the pandemic, Toronto's rising rent prices and larger scale development projects have put a squeeze on cultural spaces of all sizes. In recent years, venues including Coalition, Hugh's Room Live, Cadillac Lounge, Double Double Land, UNIUN Nightclub, Faith/Void, D-Beatstro, the Hideout, the Beaver and Orbit Room have all closed their doors for good.
The Silver Dollar Room's original location at College St. and Spadina Ave. was granted heritage designation by the City of Toronto in 2015.
Today, developer Fitzrovia Real Estate Inc. shared that those looking to get in on "boutique rental living" will be able to do so under the iconic venue's signage in early 2021, with CEO Adrian Rocca adding that "launching the Waverley's pre-leasing efforts out of the Silver Dollar Room just felt right" given its ties to the hotel that had occupied the site alongside the Silver Dollar.
Fitzrovia promises "speakeasy vibes, dim lighting and nods to the spaces' [sic] rock 'n roll past" for its Silver Dollar leasing centre. While it sounds like a questionable environment to sign important paperwork in, it doesn't lessen the sting of a legendary haunt being reduced to a marketing tool for the developer's vague gesture at "an unprecedented assortment of Toronto culture" steps away from their site.
In September, beloved Toronto dive and venue Sneaky Dee's also had a "potential music venue" earmarked in a condo development plan for their own site.
Even prior to the pandemic, Toronto's rising rent prices and larger scale development projects have put a squeeze on cultural spaces of all sizes. In recent years, venues including Coalition, Hugh's Room Live, Cadillac Lounge, Double Double Land, UNIUN Nightclub, Faith/Void, D-Beatstro, the Hideout, the Beaver and Orbit Room have all closed their doors for good.
The Silver Dollar Room's original location at College St. and Spadina Ave. was granted heritage designation by the City of Toronto in 2015.