Target recently bit the dust in Canada, but the company seems to be doing just fine in the U.S., since it hired Roots members Questlove and Black Thought along with pop star Charli XCX to cover the classic '90s cut "Groove Is in the Heart" for a new ad campaign.
This is a close recreation of the Deee-Lite hit, since it preserves the signature bassline, clattering dance groove, bright brass and catchy vocal hooks. Even Black Thought's spoken fills recall those of the original.
Watch the commercial below, and maybe you'll be overcome with a sudden desire to buy some bargain clothing, accessories, housewares and sporting goods.
This is a close recreation of the Deee-Lite hit, since it preserves the signature bassline, clattering dance groove, bright brass and catchy vocal hooks. Even Black Thought's spoken fills recall those of the original.
Watch the commercial below, and maybe you'll be overcome with a sudden desire to buy some bargain clothing, accessories, housewares and sporting goods.