Periphery Launch New Label 3Dot Recordings

BY Calum SlingerlandPublished Jun 28, 2018

Having left their longtime label home at Sumerian Records earlier this year, prog metal masters Periphery have now announced the launch of a label all their own.

Today, the band revealed the launch of 3Dot Recordings. The announcement was accompanied by a new single from offshoot Four Seconds Ago, which features Periphery bandmates Misha Mansoor and Jake Bowen. You can hear their "Fadeaway" in the players below.

"With the strong vision we all share, it makes sense to extend that to the label side of things so we can have a vehicle that is perfectly set up for our releases," Mansoor wrote in a statement. "In addition to that, this gives us the opportunity to curate and nurture outside musical projects and bands that we truly love. 3Dot is a passion project first and foremost, and as a result we can focus on genuinely supporting the bands we work with, thereby using our love of music as our driving force."

Periphery had released all four of their full-length albums and two EPs through Sumerian Records in the United States. In April of this year, Sumerian founder Ash Avildsen revealed the band had split from the label in an appearance on Jamey Jasta's podcast The Jasta Show.

Avildsen's comments included calling the band "their own worst enemy," in addition to saying they were "too precious for their own hits." But he wished them well in confirming their departure from the label:

I wish them the best, like they're going to self-release their next record, at least that's what they told me. I don't think this is me in the Whiskey backstage with animosity, I'm telling you right now on the podcast, Misha, I love all you guys, unless you write bonafide fucking hits and you're rolling to radio, I don't believe your new record will sell more than what you've done on Sumerian because I have pride in what we do and I know the value we bring to any band especially a band like that, with everything we do to promote and market and creative.

Mansoor then responded to Avildsen's comments in a Facebook thread:

It's pretty simple: We want Periphery to be a fun passion project and creative outlet. We don't really care about being a massive band or making crazy money with the music, and that has been our approach since day one.

Ash is a businessman, and wants his bands to be financially successful. Sometimes that means our interests are at odds, and contractually we had set things up to be in our favor so we couldn't be forced to make decisions we didn't want to. With that said, and even in Ash's own words in the interview, when he came to us with good ideas, we definitely listened!

Ultimately we had a good run with them, and I'm grateful for our time on the label, but we have wanted to try starting our own label for a while now, and we finally have the means to do so!

Periphery's latest LP, Periphery III: Select Difficulty, arrived in 2016.

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