Kanye West "Lost in the World" (video)
Published May 04, 2012It's been almost two years since Kanye West's "Lost in the World" got leaked, and the rapper has already moved beyond the standard press cycle for his 2010 album My Beautiful Dark Twisted Fantasy, but now's as good a time as any to drop a new video for the Bon Iver-assisted song, we suppose.
Following an intensely strobed text intro, the Ruth Hogben-directed clip features some distraught, t-shirt-tugging models doing some interpretive dance moves on a mirrored floor. Ye also features in the vid, spitting amongst clouds and fast-scrolling high-rise scenes with his diamond-encrusted hat hung low. You can check it out below.