Jack White is gearing up for his second album of recent months, with the electrified Fear of the Dawn to be followed by the acoustic-focused Entering Heaven Alive on July 22. White is previewing that second album with a video for "If I Die Tomorrow."
As promised by the album's concept, the song is an acoustic ballad — although the mellotron tones and a wonky solo mean that it's not a traditional coffee shop number.
In the accompanying video directed by Brantley Gutierrez, White is dressed up like a wanderer in an old Western movie, as he walks through a white-hued countryside while encountering strange and morbid characters along the way. It fulfills the morbid promise of the title.
Watch the video for "If I Die Tomorrow" below. Check out White's tour schedule here, and read Exclaim!'s recent review of Fear of the Dawn.
As promised by the album's concept, the song is an acoustic ballad — although the mellotron tones and a wonky solo mean that it's not a traditional coffee shop number.
In the accompanying video directed by Brantley Gutierrez, White is dressed up like a wanderer in an old Western movie, as he walks through a white-hued countryside while encountering strange and morbid characters along the way. It fulfills the morbid promise of the title.
Watch the video for "If I Die Tomorrow" below. Check out White's tour schedule here, and read Exclaim!'s recent review of Fear of the Dawn.