Independent Music Ticketing Platform DICE Debuts in Canada with Toronto Launch

The UK-founded app has partnered with Collective Concerts, Transmit Presents, the Garrison, Baby G, Not Dead Yet, Soluna, Prepare the Ground, South Paw and more

BY Megan LaPierrePublished Oct 19, 2023

DICE — the world's largest independent music ticketing platform — has officially made its Canadian debut, launching in Toronto today and furthering the UK-founded app's expansion into North America.

DICE has partnered with Toronto promoters and venues, including Collective Concerts, Transmit Presents, the Garrison, Baby G, Not Dead Yet, Soluna, Prepare the Ground, South Paw and more, to help local music fans combat some of the barriers to attending shows, such as unfair pricing, hidden fees and ticket profiteers. The app aims to be upfront about pricing while helping fans discover relevant live music events in the city.

"Toronto is the perfect stage for DICE's Canadian debut," DICE President Russ Tannen said in a press release. "With our new partners, we can bring fans in Canada the shows they love with an easy, innovative, and transparent ticketing experience that was designed for them."

A representative for Toronto's largest independent concert promoter added, "Collective Concerts is excited to partner with DICE as they expand into the Canadian market. Their commitment to fans, tech-forward approach, and love for independent music and culture made us an undeniable match."

DICE has brought community-focused arts advocate Dave Lock on as director of venue and promoter partnerships. "After my introductory meeting with the DICE team, the first thing I thought was how much I wish we had DICE when I was going to shows in Toronto growing up," he shared. "Their fan-first app and discovery features are game changers that almost every promoter and venue owner I've worked with over the past 15 years have been asking for. I'm thrilled to be leading DICE's expansion into Canada and can't wait to see how this transforms an industry that has been in desperate need of innovation."

In an era where ticket-buying is as difficult — and expensive — as it is, DICE offers all-in pricing, as well as a Waiting List for sold-out events, and securely locks tickets to smartphones. You can download the app here.

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