Honey Jam Details 26th Annual Showcase

Bukola, Victory, Nivédita and Azalyne will be among the emerging Canadian artists performing in this year's all-women talent showcase

BY Megan LaPierrePublished Jul 29, 2021

It's time for a little sweetener: Honey Jam has just announced its 26th annual showcase event, which is scheduled to take place at Toronto's legendary El Mocambo on August 12.

This year's Honey Jam auditions saw over 100 submissions from across the country. Finalists were narrowed down to a group of 17 talented emerging artists spanning all genres. Among this year's emerging artists set to take the stage are Calgary's Victory, 13-year-old Azalyne, double-bass aficionado Nivédita and Exclaim! New Fave, Bukola.

Additional performers include Maya Gabriel, Aiden Shufman, Holly Clausius, Michelle Hopkins, Sophie Noel, Rachelle Show, Sarah Tomlinson, Cassidy Cummings, Bijoux, HTBSLE, Yasmine Shelton, DJ Love Jones, Ashley Pater and Carlyn. Also featured is Toronto music scene veteran DJ MelBoogie.

"This year we have artists from Ontario, Quebec, British Columbia, New Brunswick, Alberta and — for the first time — the Yukon," Honey Jam founder and producer Ebonnie Rowe said in a statement.

Rowe, a recent recipient of the Canadian Independent Music Association's Trailblazer Award, founded Honey Jam in 1995 to foster the growth of young Canadian women in the music industry. The annual showcase is just one part of the programming of each season, which also includes mentorship, workshops, artist talks and conferences.

Angeline Tetteh-Wayoe — host of CBC's The Block — will emcee the event, which will also feature tributes to iconic artists such as Mary J. BligeAlicia Keys and India Arie. These luminary women and their music will be honoured by Honey Jam alumni Emily Schultz, Nefe, Jaje, Sasako and Kelsey Vaz. And they're in good company: other program alum include the likes of Haviah Mighty, Nelly Furtado, Jully Black, Kellylee Evans, Gossip Girl's Jordan Alexander and Melanie Fiona.

Honey Jam 2021 marks 26 years of artist development offsetting the lack of representation and opportunities women face in the industry.

The livestream event will be free to attend via the platform nugs.net. The showcase will kick off at 8 p.m. ET on August 12. 

Check out the event poster below, and find more information about this year's Honey Jam artists here.

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