Dum Dum Girls "Lord Knows" (video)

Dum Dum Girls 'Lord Knows' (video)
Retro-pop players Dum Dum Girls dropped their End of Daze EP today (September 25), and already at Exclaim!, we've offered up a full stream of the reverb-laced release. Now, the band have unleashed a ceremonial new clip for EP track "Lord Knows."

Singer-guitarist Dee Dee spends the bulk of the clip behind a veil, crooning her lovelorn cut directly into the camera's eye. Another similarly decked-out lady, meanwhile, performs a fire ritual that kindles a relationship between her and an Adonis that rises from the flames.

Considering the woman holds her beau so tight that his back begins to bleed, we're assuming he's a keeper, but as you'll see by clip's end, good things don't always last forever.

End of Daze is out now on Sub Pop.