Concerts Deep Networking
Published Jan 26, 2008Deep Rock Drive (deeprockdrive.com) is a web start-up that seeks to change how bands and their audiences interact. Located in Las Vegas, Deep Rock Drive claims to invite any band, anywhere, to their soundstage if a DRD member rounds up a "petition with 1000 signatures. The band and their fans work their social networks to advertise the gig, including submitting play list requests. The concert is streamed live from a multi-camera, Dolby 5.1 environment while the fans pick camera angles and IM each other. It costs $6.99 (U.S.) a head to stream along at home. Deep Rock Drive picks up the production costs, and splits the proceeds 50/50 with bands. Sound too good to be true? At the very least bands with scattered fan bases ought to be looking at this concept closely as a substitute to a full-scale tour.