Boards of Canada

"Reach for the Dead" (Nike commercial)

BY Alex HudsonPublished Oct 11, 2013

Does Board of Canada's music make you want to buy athletic gear? Nike is hoping so, since they've used "Reach for the Dead" from Tomorrow's Harvest in a new commercial.

In the clip, skateboarder Brian Anderson doodles in a sketchbook while a trio of women help him get dressed. He then performs a skateboard trick on a set in a warehouse before the women douse him with pink paint. It's three minutes and and is intended to run on a loop.

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