For the third year running, this Bandcamp Friday will be supporting the NAACP Legal Defense Fund: the audio distribution platform is donating 100 percent of today's music sales to the cause in honour of Juneteenth.
Until 12 a.m. PT, the company is donating the entirety of its share of sales to the premier organization fighting for racial justice.
"This annual fundraiser is part of our larger, ongoing commitment to racial equity," Bandcamp CEO and co-founder Ethan Diamond wrote in a statement.
According to a report by Pitchfork, Bandcamp Fridays have been a source of more than $20 million USD in revenue for independent artists since the onset of the pandemic. The platform, which was acquired by Fortnite creator Epic Games earlier this year, has used the model to support a number of different causes and organizations since its inception, including abortion funds and Ukrainian relief efforts.
Read Diamond's full statement below.
On June 17, from midnight to midnight Pacific Time, we'll hold our third annual Juneteenth fundraiser, where we donate 100% of our share of sales to the NAACP Legal Defense Fund to support their ongoing efforts to promote racial justice through litigation, advocacy, and public education.
This annual fundraiser is part of our larger, ongoing commitment to racial equity, and we'll continue to promote diversity and opportunity through our mission to support artists, the products we develop, those we promote through the Bandcamp Daily and Bandcamp Radio, how we work together as a team, who and how we hire, and our relationships with organizations local to our Oakland space (some of which we've highlighted below).
We hope you'll help us spread the word about the upcoming fundraiser, and thank you for being a part of the Bandcamp community!
Ethan Diamond
CEO & Co-Founder of Bandcamp
Local racial equity organizations we support:
East Oakland Collective, a community organizing group serving East Oakland by working towards racial and economic equity, who have done especially crucial work this past year to support people hit hardest by the pandemic.
East Oakland Youth Development Center, an organization working to develop the social and leadership capacities of East Oakland youth so that they achieve excellence in education, career, and service to their communities.
The Hidden Genius Project, a mentorship and training program that provides technical and community leadership training for Black male high school students and prepares them for leadership careers in technology.
Oakland Black Business Fund, a new Black-led fund that provides capital, technical assistance, and growth strategy to Black-owned businesses, both locally in Oakland and across the U.S.
Oakland Kids First, a community coalition that develops and trains high school leaders to advance racial and educational equity in their schools and community.
Until 12 a.m. PT, the company is donating the entirety of its share of sales to the premier organization fighting for racial justice.
"This annual fundraiser is part of our larger, ongoing commitment to racial equity," Bandcamp CEO and co-founder Ethan Diamond wrote in a statement.
According to a report by Pitchfork, Bandcamp Fridays have been a source of more than $20 million USD in revenue for independent artists since the onset of the pandemic. The platform, which was acquired by Fortnite creator Epic Games earlier this year, has used the model to support a number of different causes and organizations since its inception, including abortion funds and Ukrainian relief efforts.
Read Diamond's full statement below.
On June 17, from midnight to midnight Pacific Time, we'll hold our third annual Juneteenth fundraiser, where we donate 100% of our share of sales to the NAACP Legal Defense Fund to support their ongoing efforts to promote racial justice through litigation, advocacy, and public education.
This annual fundraiser is part of our larger, ongoing commitment to racial equity, and we'll continue to promote diversity and opportunity through our mission to support artists, the products we develop, those we promote through the Bandcamp Daily and Bandcamp Radio, how we work together as a team, who and how we hire, and our relationships with organizations local to our Oakland space (some of which we've highlighted below).
We hope you'll help us spread the word about the upcoming fundraiser, and thank you for being a part of the Bandcamp community!
Ethan Diamond
CEO & Co-Founder of Bandcamp
Local racial equity organizations we support:
East Oakland Collective, a community organizing group serving East Oakland by working towards racial and economic equity, who have done especially crucial work this past year to support people hit hardest by the pandemic.
East Oakland Youth Development Center, an organization working to develop the social and leadership capacities of East Oakland youth so that they achieve excellence in education, career, and service to their communities.
The Hidden Genius Project, a mentorship and training program that provides technical and community leadership training for Black male high school students and prepares them for leadership careers in technology.
Oakland Black Business Fund, a new Black-led fund that provides capital, technical assistance, and growth strategy to Black-owned businesses, both locally in Oakland and across the U.S.
Oakland Kids First, a community coalition that develops and trains high school leaders to advance racial and educational equity in their schools and community.