Bandcamp Fridays Extended Through May 2021
"Over the course of these nine days, fans paid artists and labels $40 million, helping cover rents, mortgages, groceries, medications, and much more"
Published Dec 15, 2020As COVID-19 restrictions on live performances continue, and while we await the unprecedented mass rollouts of vaccines around the world, Bandcamp has announced it will take its monthly revenue-waiving artist support initiative a step further by extending it through early 2021.
After a wildly successful 2020 launch of the program, the music retailer has shared plans to continue Bandcamp Fridays for another four months. Though the initiative is going on hiatus for January, it will pick up again on February 5, then again on March 5, April 2 and May 7.
"Although vaccines are starting to roll out, it will likely be several months before live performance revenue starts to return. So we're going to continue doing Bandcamp Fridays in 2021," Bandcamp contributor Ethan Diamond wrote in an announcement.
The program was initially launched in March, and according to today's release, "fans paid artists and labels $40 million," through the program over the last nine months, "helping cover rents, mortgages, groceries, medications, and much more."
Earlier this year, we spoke with Bandcamp COO Josh Kim about the company's decision to put more money into artists' pockets, and the massive impact the industry has seen as a result.
"Seeing artists and labels share that they had their biggest sales day ever, and sharing that they were, therefore, able to pay for their mortgage, groceries and medications," he told Exclaim! "It was seriously inspiring."
See the company's most recent statement below.
Fans paid artists $40 million during the nine Bandcamp Fridays we held this year. Big thanks to everyone who participated, here's what we're doing in 2021: https://t.co/0KcZi3LKOj— bandcamp (@Bandcamp) December 15, 2020