Published Mar 21, 2018Streaming services like Netflix and Amazon don't have the same restrictions as broadcast television, and as a result, they just might be making smoking cool again. A recent study by the anti-tobacco group Truth Initiative has determined that Netflix shows a serious amount of cigarette use.
Yes, Netflix flicks butts at an alarming rate. The streaming network reportedly had 319 "smoking incidents" in its 2015-2016 season, which is a hell of a lot more than the 139 incidents seen on broadcast and cable television.
The worst offender for cig use was also one of Netflix's most popular properties — Stranger Things had an alarming 182 smoking incidents, making it the most nicotine-coated television show of the season.
"We've experienced a pervasive re-emergence of smoking imagery that is glamorizing and re-normalizing a deadly habit to millions of impressionable young people. It has to stop," Truth Initiative CEO Robin Koval said in a statement.
Speaking to Variety, a Netflix spokesperson added, "While streaming entertainment is more popular than ever, we're glad that smoking is not. We're interested to find out more about the study."