Articles by Joshua Ostroff

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  Lost in the Supermarket

  Alternate Reality Gaming Makes Marketing Meta

  PUBLISHED Aug 1, 2006

  During the run-up to last May’s season finale of the flashback-happy sci-fi serial Lost, one of the many corporations airing commercials on...

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  Crank It Back Up

  TELEPHONE TOY

  PUBLISHED Aug 1, 2006

  Though it means we can avoid ex-girlfriends and bill collectors, Caller ID killed the crank call star. Sure, you can dig out old Jerky Boys...

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  United Wii Stand

  Nintendo Emphasises Play Over Display

  PUBLISHED Jul 1, 2006

  Not long ago it looked like Nintendo might go the way of Atari or ColecoVision — cultural relics to be fondly nostalgised on hipster t-shir...

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  Rockstar's Latest Racket

  VIDEOGAME

  PUBLISHED Jul 1, 2006

  After years braving the slings and arrows of campaigning politicians, Grand Theft Auto developers Rockstar have returned to the wellspring...

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  Black Turtleneck

  Musical Chairs

  PUBLISHED Jul 1, 2006

  Sure, a synth pop revival act may have been more of a novelty a few years back, but this duo aren’t interested in being a novelty, despite...

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  NewTube

  Chronicling the Broadcast Revolution

  PUBLISHED Jun 1, 2006

  For decades now we have been slaves to the cathode ray tube, force-fed programming by nefarious network suits who rubbed their fingertips t...

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  If I Only Had a Brain

  VIDEO GAME

  PUBLISHED Jun 1, 2006

  Sigh. My Nintendo DS thinks I’m 46. I think it has something to do with, um, er, my, uh… memory. Yeah, that’s it. After years of being told...

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  Napoleon Dynamite: Like, the Best Special Edition Ever!

  Jared Hess

  PUBLISHED May 1, 2006

  While predisposed to anger towards "special edition” DVDs, especially ones released so soon after the original, Fox gets a pass since Napol...