Kindness "This is Not About Us" (video)

Kindness 'This is Not About Us' (video)
Kindness (a.k.a. Adam Bainbridge) is preparing to release his sophomore album Otherness later this month. In advance of its release, he's treated lead single "This is Not About Us" to a new music video.

The clip, which was directed by Kindness's Bainbridge in collaboration with Daniel Brereton, and sees Bainbridge working alongside Karla Garcia in front of some simple yet colourful backdrops.

In a statement, Bainbridge said, "Some of my favourite videos are simple choreographies — for the 'This is Not About Us' video I wanted to try working with a choreographer and push myself to work on dance in a way that was less free-form and messy. I'm glad to have had the chance to work with Karla and to appreciate even more the role of the choreographer. It's an ego-less thing to give yourself over to making someone else dance as well as possible, especially when they're not nearly on your level. Thank you to the crew and Dan for capturing our day together."

Watch the video for "This is Not About Us" below [via Dummy]. Otherness is set to arrive on October 14 through Female Energy.