Karen O "Marshmallow World" (Target commercial)
Published Nov 11, 2014Karen O released her debut solo album a few months ago with Crush Songs, but her latest recording could scarcely be more different from that collection's stark, lo-fi sound. She has covered the holiday favourite "Marshmallow World" for Target's new Christmas campaign.
This is a brass-filled holiday number of the kind you might hear when shopping for presents at a department store. It's surprising to hear the Yeah Yeah Yeahs singer with big band accompaniment, and it's a bit of an awkward fit, since's she's not exactly Frank Sinatra, vocally speaking.
The campaign is called "Alice in Marshmallow Land." Watch the minute-long commercial below [via Consequence of Sound].