Evenko and Live Nation Unveil New "Strategic Partnership"

Evenko and Live Nation Unveil New 'Strategic Partnership'
Canadian concert promoters Evenko and Live Nation are joining forces, with the two event giants announcing a newly formed "strategic partnership."

While the two companies already had an existing relationship, this new deal will see them strengthening those bonds to "drive and grow entertainment opportunities in Quebec and Atlantic Canada," according to a press release.

Under the new partnership, Evenko will continue to oversee all operations of the business, including the more than 1,500 events produced annually throughout Quebec and Atlantic Canada. 

The Evenko brand will also remain as the company continues to produce such festivals as Osheaga, îLESONIQ and the newly announced Lasso Montreal. In addition, Evenko will continue to manage such venues as Bell Centre, MTELUS, Place Bell and the Corona Theatre. 

"This is great news for evenko and music fans throughout Quebec, who will now enjoy a broader range of concerts and shows, with Montreal becoming a must stop on major international artists' world tours," said Jacques Aubé, president and CEO of Evenko, said in a statement. "This partnership will allow us to benefit from Live Nation's global promotional strength to promote our festivals and events in Montreal and Quebec, as well as evenko Agency and Spectra Musique artists' tours outside the province."  

Riley O'Connor, chairman of Live Nation Canada, added: "This partnership brings with it a beautiful synergy and a shared belief in bringing the biggest concerts to Quebec and Eastern Canada. Having been born and raised in Montreal, I am truly excited to collaborate with our friends at evenko to further strengthen our presence in the marketplace and expand our international footprint."

A press release also states, "For evenko, the day-to-day operations will continue their normal course; the head office, management group and staff, will remain in Montreal under Evenko."  

Jacques Aubé will now oversee the new business entity as its president and CEO.