Recently, the folks of CBC Radio 3 revealed they would be merging their two radio stations, Sirius 86 and CBC web radio, into a single schedule. After much deliberation on which direction the station would head in terms of Canadian-band airtime, CBC Radio 3 has announced that the newly merged station will be 100 percent Canadian content starting today, a decision the station is obviously pumped about, and so it should be.
In the announcement, director of CBC Radio 3 Steve Pratt summed up the reasoning behind the decision, telling listeners that CBC Radio 3 is already synonymous with all-Canadian independent music, 100 percent Canadian makes the station distinct in a world of musical offerings and, last but not least, the CBC believes that this music format makes a huge impact for Canadian musicians.
As the thrilled-sounding announcement continues, Pratt also jokes that a 100 percent Canadian music rotation does not mean the station's decisions are being made by bigots. Their rule of thumb is this: "If it feels Canadian and if audiences consider it a relevant and essential part of the celebration, enjoyment, and discussion of Canadian music and culture, than we're gonna play it."
And in the words of the station: "So put on your Canadian tuxedo, pour yourself a Bloody Caesar, lace up your hockey skates, and help us celebrate the music of the Great White North every day on CBC Radio 3!"
In the announcement, director of CBC Radio 3 Steve Pratt summed up the reasoning behind the decision, telling listeners that CBC Radio 3 is already synonymous with all-Canadian independent music, 100 percent Canadian makes the station distinct in a world of musical offerings and, last but not least, the CBC believes that this music format makes a huge impact for Canadian musicians.
As the thrilled-sounding announcement continues, Pratt also jokes that a 100 percent Canadian music rotation does not mean the station's decisions are being made by bigots. Their rule of thumb is this: "If it feels Canadian and if audiences consider it a relevant and essential part of the celebration, enjoyment, and discussion of Canadian music and culture, than we're gonna play it."
And in the words of the station: "So put on your Canadian tuxedo, pour yourself a Bloody Caesar, lace up your hockey skates, and help us celebrate the music of the Great White North every day on CBC Radio 3!"
