Cash Money Expands Empire into Book Publishing
Published Nov 04, 2010Over the years, Cash Money records has made millions via albums they have released by Lil Wayne, Birdman and Drake, among others. The label, run by New Orleans natives Ronald and Bryan "Birdman" Williams, is now expanding their vision to include authors on the payroll as well as MCs. The business duo have announced that Cash Money will start releasing books.
A report from the Wall Street Journal [via Gawker] explains that the hip-hop magnates will start issuing titles under their newly minted Cash Money Content imprint, which will broaden the once solely music-minded company's appeal.
"We think we can do more, market books in a new way," said Williams.
According to the report, the first couple of books to be printed by the nascent publishing company aren't necessarily tailor-made for hip-hop fans.
The imprint will be christened in February with lawyer Muhammad Ibn Bashir's Raw Law: An Urban Guide to Criminal Justice. In March, they will publish Wahida Clark's novel Justify My Thug. At some point the company will also re-publish Iceberg Slim's memoir, Pimp.
Even so, Cash Money Content will promote their product not only at book chains, but at concerts. The company heads are hoping their marketing strategy of placing their publications at a merch table will make the tomes just as desirable as a Lil Wayne T-shirt.
"Our books will also be sold at our concerts," confirmed the Williams brothers' business manager, Vernon Brown. "When you're out in front of 18,000 people, some will buy books, some not. But right now many of those fans aren't being told what books are great. We'll do that."
Cash Money Content books will be available at stores, online and maybe at your local arena sometime next year.