Media

  • The Serial's the Prize

    Fall TV Season Tests Commitment Issues

    PUBLISHED Oct 1, 2006

    Fans of blockbuster sci-fi flicks like War of the Worlds and Independence Day know exactly how the aliens are gonna attack — with giant shi...

  • Lost in the Supermarket

    Alternate Reality Gaming Makes Marketing Meta

    PUBLISHED Aug 1, 2006

    During the run-up to last May’s season finale of the flashback-happy sci-fi serial Lost, one of the many corporations airing commercials on...

  • NewTube

    Chronicling the Broadcast Revolution

    PUBLISHED Jun 1, 2006

    For decades now we have been slaves to the cathode ray tube, force-fed programming by nefarious network suits who rubbed their fingertips t...

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