Published Apr 06, 2017When Kendrick Lamar released his new track "The Heart Part 4," he teased the date of April 7, making many believe that tonight we'd get his new album. At this point, that doesn't seem to be the case, as a release date of April 14 has now been set for the new record.
While the album is still without a title or artwork, a pre-order for what's simply being labelled "ALBUM" went live tonight on iTunes, revealing that April 14 release date on Top Dawg Entertainment. No track titles have been revealed either other than "Humble," whose video was released the other week.
According to Reddit, if you pre-order the album, you can also see the composer credits. Among the contributors supposedly revealed to be on new album are James Blake, BADBADNOTGOOD, Mike WiLL Made-It, 9th Wonder, the Alchemist and — believe it or not — the members of U2.
Back in March, Lamar spoke about the "very urgent" new effort in conversation with T Magazine, alluding to taking inspiration from issues that face both his own community in Compton and those around the globe.
"I think now, how wayward things have gone within the past few months, my focus is ultimately going back to my community and the other communities around the world where they're doing the groundwork," he told the publication.
He continued: "To Pimp a Butterfly was addressing the problem. I'm in a space now where I'm not addressing the problem anymore. We're in a time where we exclude one major component out of this whole thing called life: God. Nobody speaks on it because it's almost in conflict with what's going on in the world when you talk about politics and government and the system."
A few weeks later, the interview was followed by a cryptic Instagram post, which turned out to tease the arrival of surprise drop "The Heart Part 4." It was within the song that Kendrick hit out at rappers the world over, saying, "y'all got 'til April the 7th to get y'all shit together."
Before the month was out, Lamar delivered new single "Humble," which was accompanied by a video. You can watch the visual madness here.
The new album, whatever it may be called, will follow untitled unmastered. from 2016.