The best part of waking up? Nothing.
But alas, many of our brains have been pervasively conditioned to answer that question with a melodic "Folgers in your cup." Now, you can bid on the opportunity to get paid for that headspace we'll never get back by collecting royalties for the American coffee brand's iconic jingle — "The Best Part of Wakin' Up" is currently up for auction via Denver, CO's Royalty Exchange.
At press time, the bidding price for the Folgers Coffee theme has risen to nearly $73,000 USD from its initial starting price of $63,000 after a total of 20 bids.
To put these numbers in perspective, the coffee jingle has reportedly earned a little over $38,000 USD since 2011. However, more than half of that income has been collected over the past two years, so you can think of it as a long-term investment.
The winner of the auction will become the proud owner of the songwriter's share of public performance royalties for the tune, including its use in advertising, TV, film, radio programming and online streaming.
But you'd better hurry — bidding on the royalties from "The Best Part of Wakin' Up" jingle ends tomorrow (September 30) at 5 p.m. ET.
In any case, you can remind yourself of the mere six seconds of music you've probably developed a Pavlovian response to below.
But alas, many of our brains have been pervasively conditioned to answer that question with a melodic "Folgers in your cup." Now, you can bid on the opportunity to get paid for that headspace we'll never get back by collecting royalties for the American coffee brand's iconic jingle — "The Best Part of Wakin' Up" is currently up for auction via Denver, CO's Royalty Exchange.
At press time, the bidding price for the Folgers Coffee theme has risen to nearly $73,000 USD from its initial starting price of $63,000 after a total of 20 bids.
To put these numbers in perspective, the coffee jingle has reportedly earned a little over $38,000 USD since 2011. However, more than half of that income has been collected over the past two years, so you can think of it as a long-term investment.
The winner of the auction will become the proud owner of the songwriter's share of public performance royalties for the tune, including its use in advertising, TV, film, radio programming and online streaming.
But you'd better hurry — bidding on the royalties from "The Best Part of Wakin' Up" jingle ends tomorrow (September 30) at 5 p.m. ET.
In any case, you can remind yourself of the mere six seconds of music you've probably developed a Pavlovian response to below.