The sonically adventurous, emotionally rich pop of How to Dress Well's latest LP Care has lent itself to a colourful new clip for album cut "Salt Song."
The clip was created in collaboration with makeup artist Kelseyanna Fitzpatrick, with closeup shots of calming pastel colours soon appearing on human bodies.
"When I first came across Kelseyanna's Instagram, I fell in love — I felt like I had discovered a new lifeform!" How to Dress Well mastermind Tom Krell said in a statement. "I am so enthralled by how she basically perverts the rules of her discipline and just absolutely prioritizes beauty and inventiveness over conventions. I feel like her relationship to make-up and my relationship to pop are very similar. What she does to people's faces resonated with me as somehow close to what I wanted to do on 'Salt Song.'"
Care is out now through Domino. Watch the video for "Salt Song" in the player below.
The clip was created in collaboration with makeup artist Kelseyanna Fitzpatrick, with closeup shots of calming pastel colours soon appearing on human bodies.
"When I first came across Kelseyanna's Instagram, I fell in love — I felt like I had discovered a new lifeform!" How to Dress Well mastermind Tom Krell said in a statement. "I am so enthralled by how she basically perverts the rules of her discipline and just absolutely prioritizes beauty and inventiveness over conventions. I feel like her relationship to make-up and my relationship to pop are very similar. What she does to people's faces resonated with me as somehow close to what I wanted to do on 'Salt Song.'"
Care is out now through Domino. Watch the video for "Salt Song" in the player below.
