Apple Officially Announces New TV+ Streaming Service

Steven Spielberg, J.J. Abrams, Sofia Coppola and more appeared in a promo video for the service
Apple Officially Announces New TV+ Streaming Service
After years of speculation, teases and leaks, Apple has formally announced its new streaming platform. The new Netflix and Amazon rival will be called Apple TV+, and the tech giant has signed on some impressive talent.

In a presentation at Apple's headquarters in Cupertino, CA, CEO Tim Cook officially announced the project. "TV is more than just entertainment, it's cultural," he said. "TV at its best enriches our lives and we can share it with people we love."

From there, Steven Spielberg appeared onscreen to announce that he's reviving his Amazing Stories anthology series for the platform.

A video advertising the service also included appearances from J.J. Abrams, Sofia Coppola, M. Night Shyamalan, Ron Howard, Octavia Butler, Damien Chazelle, Jennifer Aniston and Hailee Steinfeld.

In addition to original programming, Apple TV+ will also allow users to pick and choose from other channels like HBO and CBS All Access. Apple will take a small cut from selling subscriptions to these third-party services. That said, you won't be able to add Netflix to your Apple streaming service — it hasn't backed the new app.

Stay tuned for more information on the original programming plotted for Apple TV+, as well as the platform's official release date.