Does the 2010 merger of Live Nation and Ticketmaster keep you up at night all these years later? Are you a capital-S Swiftie still incensed by the Eras Tour ticketing fiasco? Do you, like the shareholders, find the proposed $139 million pay package for the company's C-suite execs wholly obscene? There's a new meditation app for that, coming courtesy of the entertainment giant itself.
The conglomerate's Mindful Nation app, said to "seamlessly [incorporate] music into the practice of meditation," offers users "on-demand mindfulness practices for the broader entertainment industry and music lovers everywhere."
Launched yesterday (July 6) for iPhone users, the app was previously available to Live Nation employees as a mental health tool — assuredly helpful through congressional hearings, artist call-outs and lawsuits. The app itself is free, and its page in Apple's App Store transparently points to the offer of additional in-app purchases.
Now, the public can take part in "over a thousand classes searchable by trainer, vibe, or preferred class duration," which are soundtracked by "special sonic beats for the app's meditations curated by world-renowned producers and independent artists."
Mindful Nation was created by Niamh McCarthy, a former artist manager who found herself burnt out by the touring production demands of artists like U2 and Madonna. Speaking with UK daily The Times last month, McCarthy recalled an in-person test of Mindful Nation at a live event: "We tried it at the Download Festival in Donington Park — it was 20,000 people, all heavy-metal fans standing in a field doing the meditation, hugging each other, grown men crying. It was insane."
Speaking of crying, grown men, the company's press release quotes "international rock star" Noel Gallagher as a supporter of Mindful Nation, and with all his recent marding, we imagine he's found the app quite helpful.
The Oasis songwriter shares, "[W]riting music and albums is one kind of meditation, you have to go into a particular state to do it. Music is the gateway to finding that higher place of peace and this platform will allow for more people to access mediation in a way that makes sense to them. It's really cool."
What would be even cooler is meaningful mental health supports beyond another wellness mobile app, and less live music and healthcare infrastructure under profit-driven, corporate control.
The conglomerate's Mindful Nation app, said to "seamlessly [incorporate] music into the practice of meditation," offers users "on-demand mindfulness practices for the broader entertainment industry and music lovers everywhere."
Launched yesterday (July 6) for iPhone users, the app was previously available to Live Nation employees as a mental health tool — assuredly helpful through congressional hearings, artist call-outs and lawsuits. The app itself is free, and its page in Apple's App Store transparently points to the offer of additional in-app purchases.
Now, the public can take part in "over a thousand classes searchable by trainer, vibe, or preferred class duration," which are soundtracked by "special sonic beats for the app's meditations curated by world-renowned producers and independent artists."
Mindful Nation was created by Niamh McCarthy, a former artist manager who found herself burnt out by the touring production demands of artists like U2 and Madonna. Speaking with UK daily The Times last month, McCarthy recalled an in-person test of Mindful Nation at a live event: "We tried it at the Download Festival in Donington Park — it was 20,000 people, all heavy-metal fans standing in a field doing the meditation, hugging each other, grown men crying. It was insane."
Speaking of crying, grown men, the company's press release quotes "international rock star" Noel Gallagher as a supporter of Mindful Nation, and with all his recent marding, we imagine he's found the app quite helpful.
The Oasis songwriter shares, "[W]riting music and albums is one kind of meditation, you have to go into a particular state to do it. Music is the gateway to finding that higher place of peace and this platform will allow for more people to access mediation in a way that makes sense to them. It's really cool."
What would be even cooler is meaningful mental health supports beyond another wellness mobile app, and less live music and healthcare infrastructure under profit-driven, corporate control.
