Published May 15, 2019A radio station in Milwaukee is removing Drake's music from rotation during the upcoming NBA Eastern Conference Finals series between the Milwaukee Bucks and the Toronto Raptors.
Local station 103.7 KISS-FM has vowed to stop playing Drake songs for the duration of the series, in an effort to combat the "Drake curse" — which the rapper figured out how to use to his advantage during Sunday night's Raptors win against the Philadelphia 76ers.
As CBC points out, it should be a noticeable protest, given that the station plays a Drake song approximately once or twice per hour.
KISS-FM made the announcement via a video on social media, accompanied by the hashtags #BreakFromDrake and #FearTheDeer. Watch the video below.
Game one between the Bucks and Raptors kicks off tonight at 8:30 p.m. EDT.
MAJOR ANNOUNCEMENT: Until the @Bucks beat the @Raptors - we are hereby taking a break from ALL #DRAKE music. We love us some Drake, but right now - we love the #Bucks more! #BreakFromDrake #FearTheDeer pic.twitter.com/kRAZQnGOWo— 103.7 KISS-FM (@1037KISSFM) May 14, 2019