Kendrick Lamar has been steadily rolling out videos for tracks off his latest acclaimed LP DAMN., and the latest album cut to get the visual treatment is his Rihanna team-up "LOYALTY."
The video finds the two testing each other's loyalty through jaw-dropping trust falls off skyscrapers and a mafioso kitchen sequence, in a city where one should be wary of street sharks (literally) and concrete turning to quicksand.
Take in the video for "LOYALTY" in the player below. The clip was directed by Dave Meyers & the Little Homies (Lamar and Top Dawg Entertainment president Dave Free).
Pick up DAMN. on vinyl via Umusic.
The video finds the two testing each other's loyalty through jaw-dropping trust falls off skyscrapers and a mafioso kitchen sequence, in a city where one should be wary of street sharks (literally) and concrete turning to quicksand.
Take in the video for "LOYALTY" in the player below. The clip was directed by Dave Meyers & the Little Homies (Lamar and Top Dawg Entertainment president Dave Free).
Pick up DAMN. on vinyl via Umusic.