Muzi and Kaytranada have linked up to ruminate on the endless cycle of social media gratification with the South African artist's new single "I Know It." Muzi's album Interblaktic is set to arrive on October 1, following his 2019 LP Zeno.
Montreal's Grammy winner Kaytranada has co-produced the track, the video for which premiered today via Complex. Its sepia-toned shadows see Muzi spiralling on-set while donning a leather, zebra-striped outfit — reportedly of his own design.
"During my time of healing, I got addicted to being on my phone and social media to take my mind off of things," the artist told Complex. "I wrote this song to sort of talk about my phone as if it were a woman I was in love with."
"Am I real to you if I don't post?" is the question he begs over the crunch of the Kaytranada-assisted hypnotic beat. Coming in crisply around the 2-minute 30-second mark, the track demands your scatter-brained attention for its entirety before you go about your scrolling business.
Listen to "I Know It" below.
Last month, Kaytranada announced a North American tour for 2021.
Montreal's Grammy winner Kaytranada has co-produced the track, the video for which premiered today via Complex. Its sepia-toned shadows see Muzi spiralling on-set while donning a leather, zebra-striped outfit — reportedly of his own design.
"During my time of healing, I got addicted to being on my phone and social media to take my mind off of things," the artist told Complex. "I wrote this song to sort of talk about my phone as if it were a woman I was in love with."
"Am I real to you if I don't post?" is the question he begs over the crunch of the Kaytranada-assisted hypnotic beat. Coming in crisply around the 2-minute 30-second mark, the track demands your scatter-brained attention for its entirety before you go about your scrolling business.
Listen to "I Know It" below.
Last month, Kaytranada announced a North American tour for 2021.
