Published May 03, 2017Cadence Weapon (a.k.a. Roland "Rollie" Pemberton) shared a bit of new music with the Kaytranada-produced "My Crew (Woooo)" back in February. Now, the Toronto-based MC has shared a new video for the track.
The video was shot in Montreal and directed by Kevin Calero, with whom Pemberton spoke about "bringing back the feeling we used to get watching those late '90s Hype Williams videos" when it first came time to get down to work. In particular, the two focused on those from Missy Elliott and Busta Rhymes.
"The scenes where I'm being shot into space were done with the same equipment used in the film Arrival," Pemberton told The Fader. "I was strapped up to a harness that was about 12 feet in the air and shot back with a slingshot-like device at high speed by a very chill operator dude."
"My Crew (Woooo)" arrived nearly five years on from Pemberton's latest full-length as Cadence Weapon, 2012's Hope in Dirt City. Pemberton revealed he had begun work on a follow-up LP in 2013.
Watch the video for "My Crew (Woooo)" in the player below via The Fader.