Published Jun 17, 2009In an effort to counter the current plague of illegal file sharing that's apparently ruining the music industry (though some might say it's making it better), Sir Richard Branson's Virgin Media group have announced a partnership with the major-est of major labels, Universal, for a unique downloading deal.
The way it works is simple. Customers who subscribe to Virgin Media's broadband service in the United Kingdom will have unlimited access to stream or download as many albums or songs from the Universal catalogue as they want. "Britain has a world-class reputation for artists and music," chairman and chief executive of Universal Music Group International Lucian Grange told the Associated Press. "Now British consumers will have access to a world-class digital music service. I believe this puts all of us at the forefront of a new era."
While Virgin have yet to announce a starting date for this new British initiative, they have suggested it will come at a small monthly fee. From there, we'll see how long it takes for a project like this to come to Canada, keeping in mind, of course, that similar media services like Hulu are still unavailable to us.