Rappers love to collaborate, and Travis Scott is no different, having worked with some of the industry's best and brightest performers and producers. Taking things to the next level, however, Travis has taken his merchandising savvy to the next level by collaborating with Reese's Puffs cereal.
The chocolate and peanut butter-adorned breakfast cereal has linked up with Trav for a limited drop.
According to Hypebeast, the boxes will contain the same, incredibly unhealthy cereal inside, but the packaging was designed by Scott himself. Oh, and they'll cost you $50 USD, so if money is an issue, you may want to stick with the generic store brand cocoa cereal.
The Travis Scott x Reese's Puffs collab will hit the artist's official website tomorrow (June 25).
The chocolate and peanut butter-adorned breakfast cereal has linked up with Trav for a limited drop.
According to Hypebeast, the boxes will contain the same, incredibly unhealthy cereal inside, but the packaging was designed by Scott himself. Oh, and they'll cost you $50 USD, so if money is an issue, you may want to stick with the generic store brand cocoa cereal.
The Travis Scott x Reese's Puffs collab will hit the artist's official website tomorrow (June 25).