Published Apr 13, 2016Having been released at the beginning of March, the Pack A.D.'s "So What" single should be familiar to fans of the band by now. A new music video for the crunchy pop-rock cut, however, delivers something quite alien.
Directed by Matt Leaf, the clip first finds vocalist/guitarist Becky Black hopping into her car to go for a spin, but a flash of light beams her into an alien craft. As she struggles and sings her way through her captivity, a series of hands caress her face an inject her with a black dye.
"The video we made for 'So What' is an homage to so many influential horror and sci-fi films, and is extremely personal to me," Leaf said in a statement. "I got to season the video with little love notes from all my favorite sci-fi films! They allowed me the opportunity to make the video of my dreams, and goddamn if this isn't it."
As previously reported, the Pack A.D. are due to release a new album sometime soon through Cadence Music Group. They also have a spring tour on the horizon, and you can see the date details over here.