It's been over 15 years since the Heritage Minute that was the airing of the first of many Sarah McLachlan animal welfare campaigns: the BC SPCA End Animal Cruelty commercial. Yeah, you know the one — a montage of cute fur babies with sad expressions set to the singer-songwriter's 1997 weeper "Angel," where she appears sitting on a couch while petting a Labrador Retriever and asking you to sponsor the neglected animals that are crying out for help.
Now, McLachlan's asking you to open your philanthropic heart to a new cause: abandoned online shopping carts. The artist appears in the latest ad for Bolt, a service that offers one-click, password-free shopping from any online retailer, created by Ryan Reynolds' Maximum Effort agency. (You may know them from previous hits such as the infamous Peloton Wife spot.)
"Every day, 70 percent of all online shopping carts are abandoned at the checkout page — victims of a cruel and exhausting checkout process," McLachlan informs us over sombre music and shots of teddy bears deserted in metal shopping cars, ahead of urging visits to Bolt.com to experience the wonder of one-click shopping.
An unidentified singer then repeats key points in an earnest voiceover, crooning: "Please come on / We got Sarah fucking McLachlan."
Bolt has reportedly made a $50,000 USD donation to the ASPCA and is offering animal and cart lovers discounted "Rescue Cart" merchandise, for which they'll donate an additional $10 to the organization with every purchase made.
Watch the commercial below and reflect on all of the poor carts you've left out at sea.
McLachlan had a less fruitful collaboration with Silverstein back in 2009.
Now, McLachlan's asking you to open your philanthropic heart to a new cause: abandoned online shopping carts. The artist appears in the latest ad for Bolt, a service that offers one-click, password-free shopping from any online retailer, created by Ryan Reynolds' Maximum Effort agency. (You may know them from previous hits such as the infamous Peloton Wife spot.)
"Every day, 70 percent of all online shopping carts are abandoned at the checkout page — victims of a cruel and exhausting checkout process," McLachlan informs us over sombre music and shots of teddy bears deserted in metal shopping cars, ahead of urging visits to Bolt.com to experience the wonder of one-click shopping.
An unidentified singer then repeats key points in an earnest voiceover, crooning: "Please come on / We got Sarah fucking McLachlan."
Bolt has reportedly made a $50,000 USD donation to the ASPCA and is offering animal and cart lovers discounted "Rescue Cart" merchandise, for which they'll donate an additional $10 to the organization with every purchase made.
Watch the commercial below and reflect on all of the poor carts you've left out at sea.
McLachlan had a less fruitful collaboration with Silverstein back in 2009.
