Published Dec 05, 2016Each year, the Prism Prize honours achievements in Canadian music videos, awarding a grand prize to one director in particular. Next year will mark the fifth consecutive year that the contest has been held, and the winner will be taking home a bit more cash than usual this time around.
A press release has confirmed that the 2017 Prism Prize winner will be awarded $15,000 — up from previous handouts of $10,000.
The cheque will be presented to the winning video at a gala event in Toronto on May 14. A list of 20 nominees will be announced in the new year on February 7, then narrowed down to a list of top 10 finalists on March 28 before the winner is revealed.
The videos are selected and voted upon by a panel of more than 120 music and media professionals, and judged based on "creativity, originality, style, innovation and effective execution."
Last year's $10,000 prize was won by Philip Sportel for directing Kalle Mattson's "Avalanche" video.