All major sports team (except the Toronto Raptors) know by now to avoid Drake, but Taylor Swift is the latest singer to become the scapegoat by a team for its lacklustre performance. In order to combat an alleged "Taylor Swift Curse," the Los Angeles Kings will cover up the Lover singer's permanent banner during hockey games.
The Staples Centre typically hangs a Swift banner that boasts "most sold-out performances" at the venue, but since it went up, the Kings haven't won another Stanley Cup. They haven't even won a playoff series.
Swift's banner was hoisted in 2015 — shortly after the Kings won the 2014 Stanley Cup.
"The connection to our fans is our highest priority and through our engagement they have made it clear that the banner shouldn't be part of their Kings game experience," Michael Altieri, senior vice-president of marketing, communications and content for the Kings and AEG Sports said in a statement. "We didn't see an issue in covering it for our games and in fact see it as an opportunity to show our fans that we hear them."
The banner was covered up for the first time on Saturday (October 12), which coincided with the Kings defeating the Nashville Predators 7 to 3.
The team's mascot even took to Twitter to gloat that the Kings "are undefeated when the Taylor Swift banner is covered up!"
Unfortunately for Los Angeles football fans, Swift is set to open SoFi Stadium next year, which will become the new home the Rams and Chargers.
The Staples Centre typically hangs a Swift banner that boasts "most sold-out performances" at the venue, but since it went up, the Kings haven't won another Stanley Cup. They haven't even won a playoff series.
Swift's banner was hoisted in 2015 — shortly after the Kings won the 2014 Stanley Cup.
"The connection to our fans is our highest priority and through our engagement they have made it clear that the banner shouldn't be part of their Kings game experience," Michael Altieri, senior vice-president of marketing, communications and content for the Kings and AEG Sports said in a statement. "We didn't see an issue in covering it for our games and in fact see it as an opportunity to show our fans that we hear them."
The banner was covered up for the first time on Saturday (October 12), which coincided with the Kings defeating the Nashville Predators 7 to 3.
The team's mascot even took to Twitter to gloat that the Kings "are undefeated when the Taylor Swift banner is covered up!"
We are undefeated when the Taylor Swift banner is covered up!
— Bailey LA Kings (@BaileyLAKings) October 13, 2019
Unfortunately for Los Angeles football fans, Swift is set to open SoFi Stadium next year, which will become the new home the Rams and Chargers.
