Published Dec 22, 2014While Kiss's lengthy
Apparently set off-hours in a circus tent, it finds Stanley strolling the round with a no doubt "Hotter Than Hell" mug of black gold, cheering on the high-flying acrobats' practice routine. Just after he gives up a few motivational lines ("The limit is the sky / Hey world, watch me fly") above an accordion arrangement, a righteous rock rhythm caffeinates the commercial for the familiar tag line.
"Why not? I wasn't at all concerned with who thinks it is okay or not okay, cool or not cool, rock'n'roll or not," Stanley had once said about the commercial [via Ultimate Classic Rock]. "I had a blast doing it and isn't that what this is all about?"
The best part of waking up was finding this oddball marketing move, which you can see for yourself down below.