The record exec and businessman appeared on CBS This Morning yesterday (November 19) to discuss Apple's new streaming service, which recently bought out his and Dr. Dre's Beats Music and is shutting it down at the end of the month. Sitting next to Apple brand ambassador and Grammy-winning singer Mary J. Blige, he explained that "women find it very difficult at times" to find music, and that Apple Music's playlists can help solve this problem thanks to the service implementing "algorithms but with a human touch."
The sentiment was echoed in a recent Apple Music commercial featuring Kerry Washington, Taraji P. Henson and Mary J, Blige, who get together and praise the service for being like "a boyfriend that makes you a mixtape in your laptop."
In his CBS segment, Iovine tried to explain a problem he believes afflicts the female population. "Girls are sitting around talking about boys. Or complaining about boys, when they have their heart broken or whatever," he said. "And they need music for that, right? It's hard to find the right music. Not everybody knows a DJ."
in my entire life, i've never found it difficult to find music. you know what i have found difficult? men policing me away from the industry— turkey (@harmonicait) November 19, 2015
Dear Men, and I am completely serious.. I don't think you think things as stupid as Jimmy Iovine says.— Neko Case (@NekoCase) November 20, 2015
OMG YOU GUYS the internet is like, so hard to figure out wish i had a strong man to explain it to me https://t.co/IbBVSvUOGr— Father/Daughter Recs (@father_daughter) November 19, 2015
The way I feel about Jimmy Iovine's comments rn pic.twitter.com/3wzcDETZ99— ilana kaplan (@lanikaps) November 19, 2015
Since incurring the rage of men and women alike on the Internet (who were miraculously able to find their keyboards without help), Iovine has issued an apology.
"We created Apple Music to make finding the right music easier for everyone — men and women, young and old," he said. "Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize."
Sorry, Jimmy Iovine, you can't go back to the previous version once you've downloaded the update. https://t.co/rHcAFgHAaL— Thierry (@tcote) November 20, 2015
Watch the original television segment in the player here.