Published Nov 13, 2015Apple acquired the Beats Music streaming service back in 2014, leaving the latter company's future in limbo. Since then, the multimedia giant has launched and devoted its promotional power towards its own streaming service, Apple Music — so it's not too surprising that its next move will be to officially shut the door on Beats Music.
The service will come to an end as of November 30. All subscriptions will be cancelled on that day, but users can currently move all of their personal picks and preferences over to Apple Music.
A statement on the Beats Music support page explains:
All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you'll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favourite artists, and more.
Apple Music launched back in June and subsequently unveiled the Beats 1 radio station, which boasts programs hosted and curated by high-profile artists like Drake, Dr. Dre, St. Vincent, Disclosure and Elton John.